Robbie Maltby - May 15 2020
Launching in a pandemic
Welcome to the new Pure Earth blog!
This week we launched our new online shop and our new Reusable Coffee Cup made with Rice Husks!
Thanks to over 16,000 pre-launch subscribers we’re already off at a fair clip with the insulated coffee cup being delivered to followers across Europe, US, Latin America and Asia Pacific 🌍
Our mission is really simple. We exist to support the global regenerations of our planet’s ecosystems!
What does this actually mean?
Climate. we will only ever create sustainable products that reduce waste and help to reverse the effects of climate change.
Trees. with each and every product sold, we commit to planting one tree in important rainforests around the world 🌲
Fairness. Pure Earth® uses a dynamic equity business model meaning everyone who works for us gets exactly their fair share.
In a twist of fortune, our ecosystems have had a short respite from the impacts of a globalised world.
The air seems cleaner, the birds song seems louder, and the roads and streets are quieter 🍃
Some are calling it the Great Realisation Some are turning to conspiracy theories to explain it.
We're (mostly) thankful this state of lockdown won't last forever, but it's actually helped us focus and get Pure Earth off the ground- yay!
Over the coming months we'll be releasing more innovative new eco products to further shift consumer habits towards sustainability.
We'll also be releasing a new online tree counter so customer can track where their trees are being planted 😃
It might be a while before we can follow through on the ceilidh fundraiser but we will!
Make sure to sign up for our newsletter below to be kept up to date.
And while you're here, grab your cup and help us reforest and regenerate your beautiful world!