OUR MISSION
Pure Earth was created to support the global regeneration of our planet's ecosystems
Realisation
Our Founder Robbie (left) on a trip to an ecovillage in Scotland where the first seeds were sown to start Pure Earth.
Realisation
Our Founder Robbie (left) on a trip to an ecovillage in Scotland where the first seeds were sown to start Pure Earth.
Ideation
Inspired by efforts around the world to clean up ocean plastics, Robbie realised he could help solve a waste issue while supporting global regeneration.
Action
100% Recyclable and made of Rice Husks, the Pure Cup reusable coffee cup is the first product in an eco-range planting one tree for each item sold.