OUR MISSION

Pure Earth was created to support the global regeneration of our planet's ecosystems

Founder image

Realisation

Our Founder Robbie (left) on a trip to an ecovillage in Scotland where the first seeds were sown to start Pure Earth.

Founder image

Realisation

Our Founder Robbie (left) on a trip to an ecovillage in Scotland where the first seeds were sown to start Pure Earth.

Ideation

Inspired by efforts around the world to clean up ocean plastics, Robbie realised he could help solve a waste issue while supporting global regeneration.

Product image
Founder image

Action

100% Recyclable and made of Rice Husks, the Pure Cup reusable coffee cup is the first product in an eco-range planting one tree for each item sold. 

VIEW