Are you making these unsustainable mistakes with reusable coffee cups?

The science is clear. Since the mid-20th century, human civilisation has had an enormous effect on our climate.

Global temperatures are rising rapidly, arctic ice sheets are melting at an astounding rate, and our planet is becoming more inhospitable by the year.

Most of us now agree that we need to change our ways.

Unfortunately, the science also shows a big gap between what we agree about the climate and how we behave. It's called the 'green attitude-behavior gap.'

Okay, let's get something straight. You're here because you want to be more sustainable yes?

If not, please back up now because what we're about to share can also be used for negative ends 😐

Still with me, okay let's continue.

The concept of sustainability first appeared in a German forestry handbook back in 1713.

The original term Nachhaltigkeit (pronounced "nach‧hal‧tig‧keit") can be translated as 'sustainable yield' meaning don't harvest more than the forest can regenerate.

Today 'sustainability' can mean many different things, but the most important understanding of it relates to our Co2 footprint.

Whether you're saving energy at home, eating less meat or cycling to work the end goal is the same.

Reduce your carbon footprint and cause the least negative impact on the environment.

In theory that means buying sustainable products would be a good thing to do, right?

Well, yes and no.

It turns out that unless you fulfill certain criteria then you'd actually be better off without.

Sales of reusable coffee cups have seen a steady rise over the years.

They make sense. They keep your coffee hotter for longer, they're (usually) leakproof, and they even save you money at coffee shops.

Nowadays though, people are buying reusable cups for sustainable reasons.

They want to reduce their waste and their carbon footprint as much as possible, and reusable coffee cups add another string to their bow 🏹♻️

What many people don't realise is they might actually be adding to the problem rather than minimising it.

It comes down to these two things:

- How much you use it
- How you wash it

If you don't consider these two factors, your carbon footprint may well be soaring - much higher than it would be from using disposable cups.

Click below to find out if you're making any of these mistakes.